Stands CEO Roy Rosenfeld tells WIT Strategy Partner Bill Brazell that ad blockers will bring us a future of fewer but more valuable ads. Rosenfeld argues that ad blockers focus more on streamlining their experience than on blocking ads. 90% of the people who use the Stands tool opt in to seeing ads — and most volunteer to see more ads than the default.
Music: “Morning Rays” by Jim Duffy. Used with permission.
This post originally published on The Makegood: http://www.the-makegood.com/2016/04/20/people-of-ad-tech-stands-ceo-roy-rosenfeld/